‘Brand valuation is the value of a piece of material that is brought to the market in relation to the amount paid by the consumer to the trademark and which indicates the economic significance of the trademark relative to other trademarks. Brand valuation in Turkey is to determine the current independent value of the trademark on the market separately from the value of the operator, and to prepare a report within the framework of international standards with Sistem Patent Company’s consultancy services. ’’
Brand valuation in Turkey is made by our Sistem Patent Company with creating reports in the framework of international standards by determining the value of the new trademark that is in the international sector on the market separately from the current value of the company. Trademark valuation is widely preferred and applied in international markets too.
Along with the fact that our country is being present with new trademarks in the international arena, new agreements, business partnerships and decompositions have become very important. This service, which is gaining a great importance day by day, needs to be provided by our company which is one of the organizations in the field.
We apply the following methods in trademark valuation reports:
- Relief from royalty method
- Price premium method
- Franchise method
Trademark Valuation:
- Influences the choices of customers, staff, initiatives and decision makers.
- Protects and improves the market share.
- Creates more profit with higher prices.
- Supports presentation and promotion and creates demand.
- Bargaining power is obtained against distribution channel members.
- Prevents competitive companies from entering the market.
- Protects and improves the market share.
- Creates prestige for the user and raises the proportion of loyal customers of the trademark.
- Ensures that the positive image of the trademark is integrated with other products or services.
Experts and consultants of Sistem Patent Inc. who are working in trademark valuation services:
- Are valuation experts with market experience.
- Are familiar with the international reporting standards.
- Have studied business and economics.